Apteq Ainoa
Only the essential
At the core of our Apteq brand identity work lies the concept of simplicity which speaks to the brand’s products which contain raw, essential ingredients. The product packaging is minimalistic, using specific primary colours and clear, easily recognisable patterns tailored to each product line, including its Ainoa series brand.
The result of the identity creation process is a cohesive brand, where messages emphasising nature and how it impacts our health evoke images of simple, pure ingredients. Ainoa doesn’t aim to impress with clever word choices and flashy appearance. Instead it relies on a more simple approach that better reflects the brand and its products.
In harmony with nature
“The Ainoa branding work has been done with quality, and the brand guidelines are well thought out. The journey of the Ainoa brand is just beginning, but already you can see how the solid groundwork pays off and makes the work easier in many ways.”
– Titta Kuokkanen, Marketing and Project Manager, Fennogate
