Carlson
Going from known to loved
A Finnish, family-owned domestic, fashion, and leisure goods store was in need of a strategy and identity update. The beloved brand has many loyal customers across generations, but we needed to give it a new look and feel to appeal to a wider audience of modern consumers.
With its fresh new identity, Carlson was poised to become the most well-known and followed independent department store in Finland. It’s like we always say, people may know who you are, but you still have to put your best self out there to give people something to be attracted to.
Positive change can change everything
“The clear benefit is a reinforced sense of our identity. Change isn’t a bad thing; it opens up opportunities. With our new look, we can reach new target audiences because we have a fresh way to communicate.”
– Mari Haaksluoto, Marketing Manager, Carlson
