Genelec | 6040 celebration campaign
Celebrating a classic loudspeaker
Genelec tasked Ahooy with creating a campaign to celebrate one of their most important innovations, the 6040A loudspeaker, which was born from a collaboration between Genelec founder Ilpo Martikainen and industrial designer Harri Koskinen.
The unique shape and history of the Genelec 6040A loudspeaker inspired us immediately. It represents form and function in complete harmony, which led our designers to create beautiful print and digital artwork, and motion design animations, inspired by Bauhaus design, which employs geometric forms and precise proportions to create visually harmonious compositions.
Celebration space
To commemorate the revolutionary 6040A loudspeaker and Harri Koskinen’s groundbreaking design, we introduced the ‘Signature Series’ collection – a platform to showcase Genelec’s most celebrated contributions to sound and design.
We interviewed Harri Koskinen to capture the story behind the creation of the 6040A loudspeaker. The interview was shared across Genelec’s social media channels, providing audiences with insights into how Genelec’s vision was realised. In the end, the launch was successful and a new generation of audiophiles and design fans learned about Genelec and its reputation as an innovator.
Watch the interview on YouTube:
Genelec 6040R | Designer Harri Koskinen on breaking the mould
Sound: Sixième Son
Video & Photography: Bob Joosten, Pasi Järvenpää
3D Artwork: 3D Arts
