Genelec | Pro at home Creator Series
Sound superiority
Genelec, a company with their headquarters in Iisalmi, Finland, are known for their world leading studio monitors built on a foundation of respect and passion for truthful sound. The Genelec Pro at Home initiative empowers artists to create authentic sound in nearly any listening environment. And that’s a story best told by the professionals who understand the significance of space.
Our debut video documents Genelec CEO Siamäk Naghian’s unwavering belief that anyone can create professional sound at home. Siamäk’s thoughts were unscripted, a departure from our usual approach, yet they tell a compelling story of the genesis of the Pro at Home concept.
Siamäk’s introduction serves as the first video of the launch campaign and sets the tone for the rest of the Pro at Home series. Throughout the Pro at Home video series, professionals working from home showcase their expertise, all made possible by Pro at Home.
The meaningfulness of space
”The more I have been recently thinking about the concept of space the more it fascinates me and the more I see it connected to the essence of life. I believe what we are raising is super interesting for a human being. It is connected to every reason we live for. This could be also the seeds of marketing of this age: to help people to find their space. It is the reason why we live and what we do: the purpose of our journey as a human being. It fits perfectly to the philosophy of Genelec too.’”
– Siamäk Naghian, Genelec Managing Director
The Pro at Home Creator Series
Never before has an artist’s creative space – that physical, mental and even spiritual space where you have the freedom to breathe, dream and evolve creatively and as a human being – meant so much. And Genelec is perfectly poised to help artists adapt to any physical space so that they can create pure, truthful sound wherever they want to, even at home. The Pro at Home initiative is a recognition that Genelec monitors are increasingly empowering users to create sound in probably the most comfortable, natural and inspiring spaces of all – their own homes. The following episodes in the series showcase actual Pro’s at home which makes the concept real for people and validates Genelec’s world-class audio technology. Below are two espisodes in the creator series which were guided by the Ahooy team, and produced by local storytellers. The Pro at Home series lives on with Genelec producing new episodes periodically, they can all be viewed here: Pro at Home | The art of creating in your space
Acknowledgments
Siamäk video and photography: Petra Tiihonen, Reino Hartikainen, Lauri Aapro
Sonic identity: Sixieme Son
Artist collaboration: Nikke Osterback
Louis Bell and Joel Corry videos produced locally with creative direction from Ahooy Creative.
