Hello Kuopio
Kuopio renews its hospitality and tourism brand
The world of tourism is evolving fast, and one of the leading global trends is the integration of tourism brands with the core identity of cities. Kuopio is following suit in its renewed strategy – after all, there’s only one Kuopio, and we want to present it to the world in a vibrant, recognizable, and inviting way. Previously known as Kuopio-Tahko, the city’s tourism brand now carries the name Hello Kuopio, signalling a seamless connection to the city’s overall identity and strengthening the link between tourism and local life.
Hello Kuopio aims to spark even greater interest in the Kuopio area while supporting local businesses with a fresh and dynamic approach. Kuopio’s unique experiences are being presented more personally and accessibly, across more channels than ever before, ensuring that both locals and travellers, from near and far, can discover the city’s best attractions and hidden gems. We want visitors to not just explore Kuopio, but to feel like they belong here.
Rooted in Kuopio’s core values of good life, joy, and well-being, Hello Kuopio focuses on the joy of discovery and connection. Whether you’re savouring local flavours, exploring the beautiful surroundings, or engaging with our rich cultural heritage, Kuopio is a place where joy shines through every experience.
With Hello Kuopio, we extend a warm invitation to the world – come experience the city’s vibrant pulse, uncover its hidden treasures, and embrace the joy that lives in our people, our traditions, and our way of life.
A distinctive and inspiring Kuopio
“Digitalization is rapidly transforming the tourism industry, and customers are increasingly searching for and purchasing services online. It is critically important for Kuopio to present itself online in a unique and inspiring way. We have a long-standing relationship with Ahooy Creative, working together on the development of Kuopio’s brand and recognition. Hello Kuopio is a fantastic addition to this continuum, further unifying our brand strategy. Thanks to our long-term collaboration, Ahooy’s diverse expertise, and their creative ideas, we are able to showcase Kuopio’s experiences in a truly impressive way.”
– Kirsi Soininen, Marketing Director, City of Kuopio
Boldly inviting, and proud to show it!
Tahko is a mountain and Kuopio is the capital good life. This isn’t boasting, just a joyful fact that anyone can experience by visiting Kuopio.
And while life in Kuopio may seem ordinary on the surface, it’s truly something special. As a city, Kuopio is colourful, quirky, warm, and laid-back. It’s a place where people are free to live life on their own terms. There’s no need to fit into a mould, always have everything figured out, or be perfect. This is exactly how we envisioned Hello Kuopio.
In the transformation of the city’s tourism brand, we didn’t just rethink strategic guidelines—we reinvented the name, appearance, and marketing approach. The new visual identity is alive with energy and playfulness, expressed through a joyful and unique movement language. The imagery and videos will evolve with the seasons, with a focus on showcasing the authentic, beautiful, and diverse Kuopio. Hello Kuopio’s marketing is designed to be multi-channel, leaving room for spontaneity and fun instead of getting stuck in rigid formats. Genuine human connections, friendly competitions, quizzes, and cheerful interactions are the true essence of Kuopio, and they’re now woven into the city’s tourism brand.
With this new brand, we hope Kuopio will show all its friends, near and far, just how easy it is to experience great joy here—joy that lives in every experience and shines through the smiles on people’s faces. In Kuopio, we live, we laugh, and we celebrate—just for the fun of it.
