Hurtta
For the love of dogs
We can proudly say that we have been working with Hurtta for several years. We have witnessed the unwavering loyalty their customers have for the brand, and it’s easy to understand why. The folks at Hurtta are passionately dedicated to their mission of creating top-quality apparel and gear that allows dogs to enjoy their favourite activities protected from the elements. And at the core of Hurtta’s work lies their genuine love and care for dogs.
Hurtta was founded so dogs could feel comfortable and protected in any weather. The goal is to design durable, practical, and sustainable products that fit into the lives of every dog and dog owner. The products are specifically tailored for extreme weather conditions, evident in every aspect of the brand, from its communication to visual identity.
A brand built on love
“Our collaboration with Ahooy began years ago when we recognised the need to delve deep into Hurtta’s essence and find its purpose and mission for consumers. The creative and free-thinking individuals at Ahooy understood and supported our adolescent dog in its passionate quest for identity. They didn’t tame Hurtta; they nursed it back to health, ignited a spark in its eyes, and encouraged it on its journey. The journey continues, stronger than ever. We are immensely grateful to these godparents for that.”
– Kati Rissanen, Brand Manager, Hurtta
Photography: Thomas Broumand, Petra Tiihonen
Video: Jukka Tallinen, Reino Hartikainen
