iCON 10 years | Leica Geosystems

Here’s to ten years of getting the job done right

Leica Geosystems, part of Hexagon, asked us to put on our work boots and hard hats to commemorate the 10th anniversary of Leica iCON (“intelligent construction”), their revolutionary line of surveying equipment, hardware, and software that helps construction professionals bridge the digital divide. With their years of technological advancements, it was easy to find inspiration and develop a creative concept that highlighted Leica iCON and its groundbreaking solutions that deliver true performance and profitability for construction companies around the world.

In recognising that Leica iCON’s significance lives in the field, we created a design style that complemented the company’s existing brand identity while also capturing the construction site environment where Leica iCON shines. Our work incorporated bold visual elements, a journey through Leica iCON’s decade of accomplishments, and a spotlight on the construction professionals – the heartbeat of the industry – who entrust Leica iCON to elevate accuracy, flexibility, and productivity in their work.

Our deliverables also included an anthemic video, motion graphics animations, impactful social media posts, and creative messaging that effectively communicated the benefits of Leica iCON and the enduring connection between the company and its customers. This holistic approach showed construction pros just how far the industry has come, and it heightened awareness of the Leica iCON brand, solidifying its position as a leader in the building and heavy construction sectors.