Kalaonni
For the fishermen of the concrete sea
Kalavapriikki wanted to showcase its Kalaonni product range prominently. In Finland, traditional and healthy fish dishes suffered from the perception of being old-fashioned and difficult to prepare. Kalaonni aimed to shake off this image from the minds of Finns and make it easier for them to buy and cook fish dishes. Kalaonni needed to be a clearly recognisable and well-known brand for fish lovers, and it was essential to shift mindsets.
As a result of the brand renewal, Kalaonni products now stand out distinctly from their competitors. Through market research, we noticed that most fish products were cut from the same cloth. Visually, with its new colour palette, typography, and tone of voice, the distinctive Kalaonni brand packaging now embraces the vibrancy of a busy lifestyle and dances with wave-inspired text, creating an interesting contrast of elements. Through the brand refresh and our marketing strategy, Kalaonni brought the fishing spots from the lakes and seas into the cities, closer to the fishermen or the concrete sea.
Kalaonni is a joyful labour of love, making waves right from its inception. It began with a passion for incredibly tasty real food – the kind that uplifts the soul, body, and nature.
No fishy business
“The overall vibe from Ahooy was fantastic. A great team, great people. We deliberately got up close and personal in all processes, and it was the right choice because Ahoooy really earned its place right by our side. We’ve set an example for the industry, showing how to invest in things and bring fish dishes into our present day. We’ve also responded to consumer wishes; they asked for simplicity, and that’s what we gave them.”
– Jari Korhonen, CEO, Kalavapriikki
