Kliini | Clearly cleaner car care
A polished brand for a polished ride
After clarifying their business strategy, Kliini wanted to sharpen their brand identity and communications to match their new direction.
Previously known as Autopuhdistus Karppanen, Kliini took a bold step forward with us to bring their vision to life. So, we rolled up our sleeves and got to work—creating a full brand refresh including a new name, a new verbal and visual identity, a launch campaign, and updated marketing materials from brochures to wash passes.
Today, Kliini has a name that sticks and a brand that people recognizse and remember. The new identity gives them a clear, cohesive framework to support consistent and strategic marketing. It’s designed to serve their car dealership clients just as well as before—while also opening the door to future growth with direct-to-consumer services.
“Working with Ahooy was rewarding and eye-opening in so many ways. From the start, it was clear we were in capable and trustworthy hands—the team is made up of true professionals. Over several months, we collaborated closely and carefully, and every one of our wishes was taken into account.
We even brought hundreds of our loyal customers into the naming process, and the clear majority voted for Kliini as the perfect fit for the new brand.
We had prepared ourselves for the possibility of mixed reactions to rebranding a company that’s been around for decades—but the response has been nothing but positive. People have described the new brand as fresh, approachable, and a clear departure from the typical look and feel of the car care industry—while still being descriptive and easy to understand.
We couldn’t be happier with the end result—and we’re incredibly grateful to Ahooy for helping us get there!”
Vilma Immonen
Communications & marketing manager
Kliini Autokäsittely
“Working with Ahooy was rewarding and eye-opening in so many ways. From the start, it was clear we were in capable and trustworthy hands—the team is made up of true professionals.”
Vilma Immonen
Communications & marketing manager, Kliini Autokäsittely
