Piako
Heavy weight champions
Piako aimed to expand into broader international markets and their brand needed to reflect the wealth of expertise and experience they have earned through three decades of serving transportation companies.
Piako’s goal of becoming a globally recognised expert in their field inspired a complete overhaul of their visual identity, including the logo. The new look aligns seamlessly with their communication strategy, creating a cohesive presence tailored for an international audience. The brand transformation has also had positive internal effects, enhancing professional pride in Piako’s internal corporate culture.
For the long haul
“Piako’s dedication to their customers was obvious from the first time we set eyes on the brand. Focusing on the Piako customers themselves, the hardworking freight haulers who keep our country moving, just made sense. The redesigned Piako website immediately conveys to existing and prospective customers what’s most important to Piako – keeping their customers moving – plus it lets truckers know how vital they are to our everyday lives.”
Photography: Petra Tiihonen
