Social Burgerjoint

A brand so authentic you can taste it

Chef Pikkis’ energy and no-nonsense approach to his burger restaurant had us believing in his mission from the very beginning. While other burger chains focused on toppings, Chef Pikkis preached that toppings were nothing without a solid foundation. At Social Burgerjoint that foundation is a real, great-tasting, flame-grilled burger. Now we just had to tell the world about it.

Let the flames do the talking

In his restaurants, Chef Pikkis was already proving that a real burger could bring people together. With his passion, we knew he had to be an integral part of the brand identity that we created. But front and centre came the burgers, and we took advantage of those dancing grill flames and smoke, not special effects, to tempt the masses. 

Chef Pikkis doesn’t believe in secret recipes. He wants everyone to know how to make a real burger, so we shared videos of him creating his famous works of deliciousness.

Fire up!

We also created hand-drawn typography to capture that flame-grilled goodness and developed a brand voice and tagline that invited everyone to fire up the grill and join Pikkis’ Burgerhood. And now we’re hungry for burgers.