Somotec
Tough stuff
Somotec has spent over three decades building a reputation for its tough, high-quality welding additives, solders, armoured steel products, and stainless steel covering solutions. But Somotec’s brand identity had somewhat weakened over the years. Customers were seeing the company as old-fashioned and not keeping up with the times, which resulted in a decline in awareness of Somotec’s offerings.
In working with Somotec, we saw Somotec’s expertise and years of experience as a positive thing. We just needed to shine a light – in Somotec’s case, the light from a welder’s torch – on the beauty of their work and its inherent toughness. Updating their identity brought out their authenticity. We created a shield and used parts of the shield to form an “S” logomark. Now their toughness, and the protection they bring to their customers’ products, is instantly recognisable.
The welder’s torch also inspired our motion graphics animations, which added a modern touch to the brand’s image. In the end, Ahooy helped Somotec do what it does for its customers – we built a protective shield for their brand that fights against the natural forces that occur over time.
A brand built to last
“Ahooy is a solid anchor in our team! We appreciate their approach to work, and how they dove deep into our corporate identity and business. They tackle new things with genuine interest and passion, making the customer feel important and serving as a far-reaching, strategic marketing partner. The work is of high quality, and they stick to deadlines. They are a great partner to work with.”
– Ellinoora Riihiluoma, Customer Service Manager, Somotec
