Trube
Care and artistry in every bite
Trube’s narrative was deeply intertwined with its heritage, shaping the company’s identity as a prominent local presence. However, the desire to become a national producer among our country’s most renowned bakeries required a more tastefully crafted image to engage a wider audience and attract new food enthusiasts to Trube’s creations.
Identifying Trube’s core values inspired a significant transformation in their messaging and visual identity. The communication strategy focused on the Trube employees, who represented the heart of the brand, and their unique expertise. Through these individuals we were able to tell the story of Trube’s passion and dedication, care and craftsmanship, which are unparalleled in the Finnish baking industry.
Share a pastry, make a new friend
“Our new packaging stands out on the grocery store shelves, and we’ve received a lot of positive consumer feedback. We succeeded in our goal to rejuvenate Trube’s image, inspiring new customers to enjoy our products. Including the creators of our products in our packaging sets us apart from competitors. This has also served as excellent internal marketing, boosting professional pride in our skills and enhancing a sense of collaboration.”
– Sami Kemiläinen, CEO, Trube
